If you CAN'T tell the truth.

If you CAN"T tell the truth, (due to NDA's, etc), then how do you keep people interested? Truth is out. Silence is bad over the long term. That leaves lying: how do you encourage people, when all you can do is tell negative lies? Answer: You lie.... but badly - so that no one believes you. In fact they tend to believe the exact OPPOSITE of what you say. IMO Tyler has been lying VERY BADLY, for a very long time.